Wonder Bread
Item
Title
Wonder Bread
Description
Bernice Willens Heyman, class of 1952 (Advertising and Product Design),
became the first in her family to graduate from college. She moved to
New York and worked in commercial art, designing greeting cards, fabric,
newspaper ads, and painting faces on dolls. In the 1970s she earned
her master’s in Art Education from Lehman College and would work
for the Hendrick Hudson School District in Ossining, New York for over
25 years. Her artwork would also be displayed in galleries around New
York throughout her life. Heyman was a co-creator of the 1960s Wonder
Bread campaign while employed at Ted Bates, the advertising agency
responsible for the “Helps Build Strong Bodies 12 Ways” campaign,
which referred to the inclusion of 12 vitamins and minerals to make
the bread “healthier.”
became the first in her family to graduate from college. She moved to
New York and worked in commercial art, designing greeting cards, fabric,
newspaper ads, and painting faces on dolls. In the 1970s she earned
her master’s in Art Education from Lehman College and would work
for the Hendrick Hudson School District in Ossining, New York for over
25 years. Her artwork would also be displayed in galleries around New
York throughout her life. Heyman was a co-creator of the 1960s Wonder
Bread campaign while employed at Ted Bates, the advertising agency
responsible for the “Helps Build Strong Bodies 12 Ways” campaign,
which referred to the inclusion of 12 vitamins and minerals to make
the bread “healthier.”
