Sears tea kettle
Item
Title
Sears tea kettle
Description
Robert Gersin, class of 1951 (Teacher Education) created award-winning
designs for AT&T, Citibank, Corning Glass, General Electric, Timex,
and the Xerox Corporation, among others. In 1984, his firm conceived
and executed the design and communication system in use by Sears
Roebuck, including the ubiquitous Sears logo. A former powerhouse
legacy retail brand in the United States, the Sears’ logo is easily
recognizable to this day.
designs for AT&T, Citibank, Corning Glass, General Electric, Timex,
and the Xerox Corporation, among others. In 1984, his firm conceived
and executed the design and communication system in use by Sears
Roebuck, including the ubiquitous Sears logo. A former powerhouse
legacy retail brand in the United States, the Sears’ logo is easily
recognizable to this day.
